For this freelance project in 2022, I designed a few posters for United Yoga.
Yoga is about movement. About being connected to your breath, your body. In my creative process I linked the idea of organic movements for my yoga figures. I illustrated the posters inspired by photographs United Yoga provided me. I believe white space, negative space, is what allows breathing room in design, which also translates into our lives. We need breathing room, free time in our days to process, to rest, to breathe. These posters also touch on the elegance and modern feel of the brand with the typeface and editorial layout.