I spent a few months in the Italian Alps where I met Katie May, a photographer and filmmaker whose partner I worked alongside as a Co-Creative Director and Graphic Designer for a Marble Cave Project. Katie May asked if I would create a new logo for her photography business as she has goals to ramp up her business in 2024, so we took a look. After we discussed her needs and wants, I created a few options and presented them in a pitch deck with a moodboard, color pallet and typographic ideas. As designs were created, the direction unfolded to the strong, elegant and sophisticated logo we see above.