A passion project for my brand, Monet.
The final result started with logo ideation and moodboarding, the brainstorming words and images that represented movement, beauty, elegance and sophistication to me. Process sketches came next, the organic line represents both my "wild wiggles" and beauty of movement. The clean sans serif typeface felt elegant and sophisticated and just the intentional contrast I wanted to the organic feel of the line. As a designer, an artisan, a creative writer, I have created a logo that represents the essence of the woman I am today.