While in Puglia, Italy, I was responsible for creating the ‘progetto’, an editable Google Slides deck that presents the bistro project (Lungo) and gives it a strong visual identity. This progetto will be the key visual aid to present the project to builders, local officials, health, suppliers, and more. This deck will grow to include architectural designs, kitchen inventory, etc. Included in this pitch deck are initial mood boards for review and approval then will grow into fully designed mood boards that present the feeling of the space clearly and evocatively.
Additionally, I took the initial inspiration and developed an original logo and brand identity (Lungo), providing examples of how the brand identity can come to life through varied assets such as tote bags, glassware, products (jams, canned tomatoes, etc.)